Charlotte Lansing "NEW MOON" Roscoe Ails / Sigmund Romberg 1929 Chicago Postcard

Description

This is a rare advertising postcard promoting the
National Tour engagement of the OSCAR HAMMERSTEIN II,
FRANK MANDEL, LAURENCE SCHWAB
and SIGMUND ROMBERG musical romance "THE NEW MOON" at the Great Northern Theatre in Chicago, Illinois. (The production opened September 19th, 1928 at New York's
Imperial
Theatre, moved to the
Casino Theatre on November 18th, 1929, running for a combined 509 performances while simultaneously playing on the road.) ..... The musical starred CHARLOTTE LANSING,
GEORGE HOUSTON and ROSCOE AILS
and featured ROY GORDON, MADELEINE McMAHON, GEORGE LEONARD, ELLIOTT STEWART, JOHN GRANT, ALBERT BARON, LUCIUS METZ, GAILE BEVERLY, WILLIAM RICHARDS, MARGARET LIBBE, LEO LA FONTAINE, JOCELYN LYLE, THOMAS WAYNE and HERBERT ROTHWELL ..... Side Note:
The New Moon
premiered at the Chestnut Street Opera House in Philadelphia on December 24th, 1927. The tryout was a failure, and the show was extensively revised before a second tryout in Cleveland in August 1928. Al Goodman conducted in both Philadelphia and in New York
..... CREDITS: Book and Lyrics by OSCAR HAMMERSTEIN II ("Show Boat", "The Desert Song", "Oklahoma!", "Carousel", "The King and I", "Allegro", "Pipe Dream", "South Pacific", "Flower Drum Song", "The Sound of Music"), FRANK MANDEL and LAURENCE SCHWAB; Music by SIGMUND ROMBERG ("Maytime", "Sinbad", "Poor Little Ritz Girl", "Blossom Time", "The Student Prince", "The Desert Song", "Rosalie", "Up in Central Park", "My Romance", "The Girl in Pink Tights");
Orchestra conducted by FRANK COOK; Orchestrations by ALFRED GOODMAN;
Sets designed by DONALD OENSLAGER; Costumes designed by CHARLES LE MAIRE; Musical Numbers Staged by BOBBY CONNOLLY; Produced by LAURENCE SCHWAB and FRANK MANDEL
..... DETAILS: The postcard measures 5 1/2" X 3 5/8" inches and was never postally used. It includes beautiful graphics, promotional text and four production photos on the front and partial credits on the correspondence side ..... CONDITION: With the exception of minor edge wear, this rare postcard is in excellent condition and will make a wonderful addition to the collection of any musical theatre aficionado or historian. This item will be carefully packaged in a protective, carded sleeve and backed by stiff cardboard.